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First impressions
Cherry Stephen

Does your corporate image give you an edge over your competitors?

“Your corporate image includes everything that says something about your school and is a strong factor in the perception of your business by outsiders.”

If we could be privy to the chatter of moms at a children’s birthday party, we would quickly get an idea of the image or perception of our school. The reputation of the school is built brick by brick over time, and a good image is a prerequisite for promoting and marketing your school. It is important that there is integrity in the image projected and that all the parts of your organisation add up to a consistent whole.

How do your clients form their view of your school?  Consider and discuss these questions with the whole staff:

Your corporate image includes everything that says something about your school and is a strong factor in the perception of your business by outsiders. Do your answers add up to the kind of image you want to project?

 

Cherry Stephen

 

References:

Ali, M. et al: Managing for Excellence, Dorling Kindersley, London, 2001.

Business Skills for South Africa: Advertising and Promotion Workbook, 1997.

 

Article first published in Learning Years Vol 33 / nr 1 – August 2008.



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